By Prof. Philip Morgan
Some Nguni beef cattle are Profit Selected
These superfertile African cattle double profit
Embryo's will revolutionize your beef industry

Herds of these cows produce the most meat from your farm, no matter what your environment. It can be harsh dry scrub or lush pastures. They do this, at least cost of any Breed. This is why Profit Selected Nguni cows, are the most profitable cattle in the warmer World. Some information follows. A 39 page book is available.

The World's existing beef Breeds are threatened with extinction. The reason is low profitability. New millennium cattle exist and can double profit. The Bos taurus africanus or Nguni Breed lived in Europe 20 000 years ago. Later, they were the cattle of the Pharaohs. Morgan Cattle are profit selected from them.

Profit selection
takes five steps.


Step 1 is selecting for superfertility. Here we see a 16 month old bull and heifers, just after their first breeding season. From birth they were only on average unsupplemented grass. Such young bulls each had about 10 heifers. Conception of herds of these heifers was 98% and reconception of 2 year old heifers 94%.

To be called superfertile, heifers must recalve within 390 days and give their calves enough milk. When all the other 5 selection steps are completed, including Performance Testing, cattle that pass are Profit Selected.

Profit selected Nguni bulls, weigh 70% more than their cows.They can be slaughtered off average unsupplemented grass, at only 18 months of age.

Their carcasses weigh about 190 kg [6mm fat cover]. Other medium sized breeds, take one year longer to slaughter.

Marketing before two years of age increases; turnover, the number of cows you keep and profit.

The most powerful alternative in the world, is positive crossing. For this, small cows are essential. Profit selected, Nguni cows that are also small, recover condition fastest after the dry season or after droughts. These and hardiness, make them the most fertile cows in most of the warmer cattle world.

Doubling profit from beef, between 40 degrees N. and S. of the equator, is an exciting concept. Until now Bos taurus and Bos Indicus Breeds or their crosses are all that are available for ranching. Profit from them is limited, as they do not possess important traits. The World's best cattle are unknown to cattle Ranchers.

Without the World's best cows, profit cannot double. Only some unselected African cattle have promise. None of the well known, highly pedigreed and performance tested Breeds, give more profit than they can.

They are pure Bos taurus africanus otherwise called Nguni cattle. To double profit, Nguni's must be Profit Selected. This takes many generations. Seven traits make Profit Selected Nguni cows most profitable:

  1. Heifers are superfertile. Calve at 2 years, off native grass alone; 75% + recalve. Cows fertility is best of all.
  2. Cows give heaviest calves, compared to their body mass. More than their mass at 7 months, on veld alone. Cow in logo weights 400 kg. her calf weighs 200 kg at 5 months of age.
  3. Cows calve with ease, even from large framed bulls of other Breeds.
  4. Calves growth efficiency, off native grass, is best. Nguni cattle are the World's most drought resistant.
  5. Calves feed conversion in feedlots, is also the best in the World.
  6. Cows are naturally small and bulls medium frame size. This is the perfect size for all the warmer World.
  7. Nguni's are the hardiest Breed in the World. Their hardiness equals wild game. This can halve costs.

Reasons for change

What does the future hold for you, the beef producer? World wide protectionism is diminishing, coupled with an "overproduction" of any meat. This will keep prices low for the consumer and reduces profit for you.

In the future, all of the warmer cattle World will produce more beef. Here the cost/price squeeze in beef production, will get worse. In other words the cost of medicines, acaricides [dip] and all feed supplements, including corn and hay will increase. You need cattle that are as hardy as wild game, to cut these costs. Lowest cost cattle, ensure your long term survival.

At the same time the price of beef will drop. Profit from conventional cattle will fall. To combat this, you need more profitable heifers. At present, heifers exist that can double
commercial profit.

Left is a 14 month old positive cross bull calf. At 18 months, such bulls weigh about 500 kg, off average grass. On the right is his 400 kg Nguni mother. His father is a large framed bull of another Breed.

Positive crossing does not increase calving problems, as birth weight only increases from 28 kg to 31 kg.

Positive cross calves give more beef per hectare, than any of the Worlds purebreds! If you sell to feedlots, these calves are as heavy, at 7 months, as those from medium sized Breeds.


They are best at converting feed. Profit Selected Nguni cows are unique. They give you most calves, and most beef per hectare, at least cost and trouble. This is why they are the most profitable beef cows in the warmer cattle World. Purebred or positive crossing, gives the complete range of calves, Cattlemen around the World want.

How to change

You can have the most profitable cattle in the warmer World. If hardy, Profit Selected cattle do not exist in your country, you can import embryo's. These calves will not only give you an exciting herd of heifers; there will be a strong demand for these bulls. Bulls can change commercial herds, to heifers that double profit. This takes 3 generations. Embryo's allow you to revolutionize your countries beef industry!


Wake up, yours is not the best. Not by a long shot.

What everybody wants are trouble free cattle. Are yours the hardiest in the World? Can you leave your cattle alone on the range for a year, without many dying? Must they be treated for ticks? Dipping in countries like Australia is unnecessary with hardy cattle.


No acaricides = environment friendly. Consumers will demand acaricide, growth stimulant and additive free beef. Can your cows do without expensive supplements? Are they then the most fertile cows in the world? When you muster herds to crop them, are nearly all cows pregnant?

Do they also have healthy calves at foot? Do your bull calves weigh the same as their mothers at 18 months of age, on average grass alone? Are these bulls docile? Can you easily load them for sale? Is their meat tasty and tender with just enough fat? If you want heavy weaners for sale to feedlots, can you mate your cows to large frame size bulls? Do these cows have no calving problems?

You can have a herd like this in the tropics and subtropics, but not with traditional Bos indicus herds.

To correct the problem composite cattle have been produced. They are not the answer. How can you produce a perfect heifer, if her parents are defective?

Similarly, "hybrid vigor" of traditional first crosses does not produce heifers with all the profitable traits. Only some African cattle have a chance of doing this.


Africa has the worst ticks, diseases and parasites in the World coupled with poor grazing and droughts. African cattle are hardy and heat resistant. Traditional crosses just water hardiness down. Some African cattle originated from Europe millennia ago and happily have good quality meat. Nature has dictated their size.

They are small. Some are reasonably fertile. Breed for superfertility and they respond maginificently. Breed them medium size and fertility plus hardiness will suffer. Small cows are the perfect size for most of the tropics and subtropics. A herd of Nguni cows that has been selected for superfertility and the other 6 profitable traits given in Chapter 9, is unbeatable.

From these cows you can breed calves that suite your consumers. Do this by using suitable bulls e.g. Nguni or those with large frames. Calves can be tailor made. You can have more of the same size or larger calves, than you have ever had before. All this at least cost and trouble!

In the first picture we see a purebred profit selected bull calf that can be slaughtered off average unsupplemented grass. Their carcasses weigh 190 kg at 18 months, with 6mm fat cover. These bull calves weigh 28kg at birth and 201kg at 7 months of age. In a feedlot their A.D.G. = 1,4kg/d and F.C.R. = 4,8kg[which is average].

When profit selected Nguni cows are crossed with certain large frame bulls, the calves birth mass only increases to 31kg, but they grow to 236kg at 7 months. In a feedlot their A.D.G. = 2,06kg/d and F.C.R. = 4,4 [which is better than all Breeds]. Carcasses are heavy and mass depends on fat cover. If these carcasses are too heavy and purebreds too light, use a bull of intermediate size.

Characteristics of Profit Selected BOS TAURUS AFRICANUS,
on average grass:

Characteristic Superfertile Nguni cattle Breeds in Tropics
and Subtropics
Profit per large Stock Unit* [small cow & calf to 7m] $US 145 $US 44 to $US 93
Annual costs of a cow + calf to 7m. [labor + essentials] $US 37 $US 68
Live weight produced per *L.S.U. 210 kg to 161 kg
Age at first calving 2 years 3 years
Recalving interval for entire herd [droughts included] 370 days 410 days +
Reconception success rate of heifers as 3 year olds 75% 10% to 30%
Condition score at end of 2nd breeding season 3,1/5 2,2 / 5
Number of calves in the breeding life of a cow 11 calves in 14 years 5 calves in 8 years
Assisted calving using same Breed [or large frame] bulls 0,1 % [0,1%] 0,1 to 5% [to 100%]
Calf weight at weaning [7m] as % of mothers mass 50% 45%
Meat quality [tenderness, taste & marbling ability] +2 -6 to +2
Docility Absolute Calm to aggressive


Wake up. Breed a herd of profit selected Nguni heifers for most profit, for you and your children. First in will make most. Last in will also prosper. These are the future.

For Profit Selected Nguni embryo's, e-mail, or Fax +27 82 5708122 or write Box 39, Dewetsdorp, 9940, South Africa.

© 1999 - 2011 Embryo Plus